In most small and large companies, corporate responsibility is playing a much larger role. Both because there is an expectation from the communities these companies inhabit, as well as the employees who work for them. Maintaining employee loyalty is a hard won battle, and more and more companies are realizing that the time people spend giving back with their co-workers is integral to employee retention, as well as workplace wellness.
One reason this impact is so significant, is that experience of giving back helps to boost team morale and builds a collaborative and inspired team. Simply put, it feels good to give back. People want to work for a company they are proud of and whose values they believe in. Volunteering and participating in community promotes a more happy, fun environment and motivated workforce. This in turn translates into increased productivity and a renewed vigour.
That vigour also comes from a deeper more meaningful sense of happiness that comes when we give back.
Giving back isn’t all altruistic, is can also effect external brand perception. With many consumers using their dollars to support organizations committed to making a positive impact, CSR can be good for PR and brand building, read more about that here.
Finding an organization that aligns with your company’s values is important, because it has to be something that your team can get behind. At Ebb & Flow, our main CSR partner is DAREarts. We are also huge fans of New Leaf Yoga, both of these organizations are committed to empowering the communities that they serve, and we count ourselves lucky to work with them.